MediaLab launched Montenegro’s first specialized tourism television channel, WOW Montenegro, in 2022, broadcasting its programmes in 4K and HD resolution. This innovative media platform, unique in Montenegro and the Western Balkans region, stands out through its concept, programme production and broadcasting technology, as well as technical solutions that the company plans to further develop using AI technology.

The mission of the WOW Montenegro project is to promote Montenegro’s natural beauty and tourism offerings, environmental protection and ecological principles, cultural and historical heritage, and healthy lifestyles.

Through an artistic approach, MediaLab aims to showcase the unique characteristics of Montenegro through so-called ZEN video formats. Designed in this way, the TV channel serves as a unique tourist guide, presenting audiences with the beauty, diversity, and distinctive features of the country’s tourism and cultural offerings.

WOW Montenegro is the only domestic television channel broadcasting its programme in 4K resolution, providing a significant technological and qualitative advantage over other TV channels. The equipment used meets high Netflix and HBO production standards. MediaLab owns the copyright to all audiovisual content broadcast on the WOW Montenegro TV channel.

In addition to producing and broadcasting television programmes, the company also offers production services for creating audiovisual content in various formats and genres for traditional media and digital media campaigns, as well as live streaming and event broadcasting services.